Beauty and wellness have always been an integral part of our lives. From ancient times to the modern era, people have always strived to enhance their appearance and well-being. However, with the fast-paced lifestyle and busy schedules, finding time to visit a salon or spa has become a luxury for many. This is where MyGlamm, a beauty services startup, comes into the picture. Founded in 2017, MyGlamm has revolutionized the beauty industry by bringing salon and spa services to the comfort of people’s homes. In this article, we will delve into the journey of MyGlamm and how it has disrupted the traditional beauty services market.
The Genesis of MyGlamm
The idea of MyGlamm was born out of the personal experience of its founder and CEO, Darpan Sanghvi. Being a frequent traveler, Darpan often found it challenging to take time out for salon appointments. He realized that this was a common problem faced by many individuals, especially women, who have to juggle between work, family, and personal commitments. This led him to think of a solution that would make beauty services more accessible and convenient for people.
After extensive research and market analysis, Darpan and his team came up with the concept of MyGlamm – an on-demand beauty services platform that brings salon and spa services to people’s homes. The idea was to provide a one-stop solution for all beauty needs, from hair and makeup to skincare and wellness services.
The MyGlamm Business Model
MyGlamm follows a unique business model that sets it apart from traditional salon and spa services. The company operates on a B2C (Business-to-Consumer) model, where customers can book beauty services through the MyGlamm app or website. The company also offers a B2B (Business-to-Business) model, where it partners with hotels, corporate offices, and event management companies to provide on-site beauty services.
One of the key differentiators of MyGlamm is its focus on quality and convenience. The company has a team of trained and certified beauty professionals who use high-quality products and equipment to deliver salon-like services at home. Customers can choose from a wide range of services, including haircuts, hair styling, makeup, facials, massages, and more, all at the comfort of their homes.
The Growth of MyGlamm
Since its inception in 2017, MyGlamm has witnessed rapid growth and success. The company has expanded its services to over 50 cities in India, including metro cities like Mumbai, Delhi, Bangalore, and Chennai. It has also forayed into international markets, with operations in Dubai and the United States.
MyGlamm has also raised significant funding from prominent investors, including L’Occitane, Tano Capital, and Brand Capital. In 2019, the company raised $14 million in a Series C funding round, which was led by Ascent Capital. This funding has helped MyGlamm to further expand its operations and reach a wider audience.
The Impact of MyGlamm on the Beauty Industry
MyGlamm has disrupted the traditional beauty services market in many ways. Firstly, it has made beauty services more accessible and convenient for people. With the rise of on-demand services, customers no longer have to wait in long queues or travel to a salon to get their beauty treatments done. They can simply book an appointment through the MyGlamm app and get the services at their doorstep.
Secondly, MyGlamm has also created employment opportunities for beauty professionals. The company has a team of over 10,000 trained and certified beauty experts, who are provided with a steady stream of income through MyGlamm’s platform. This has not only empowered these professionals but has also helped in bridging the demand-supply gap in the beauty services market.
Moreover, MyGlamm has also brought a sense of standardization in the beauty industry. With its focus on quality and use of high-end products, the company has set a benchmark for other players in the market. This has led to an overall improvement in the quality of services offered by salons and spas, as they strive to match the standards set by MyGlamm.
Challenges Faced by MyGlamm
Like any other startup, MyGlamm has also faced its fair share of challenges. One of the major challenges for the company has been to change the mindset of people who are used to traditional salon and spa services. Convincing them to try out on-demand beauty services and building trust in the brand has been a constant struggle for MyGlamm.
Another challenge has been to maintain the quality of services and ensure customer satisfaction. As the company expands its operations to new cities and markets, it becomes crucial to maintain the same level of quality and consistency in services. MyGlamm has addressed this challenge by investing in training and upskilling its beauty professionals and closely monitoring customer feedback.
MyGlamm’s Response to the COVID-19 Pandemic
The outbreak of the COVID-19 pandemic in 2020 brought the entire world to a standstill. The beauty industry was also severely impacted, with salons and spas being shut down due to lockdowns and social distancing measures. However, MyGlamm quickly adapted to the changing scenario and launched a new service – ‘MyGlammXpress’ – which offers contactless beauty services at home.
The company also introduced strict safety protocols and guidelines for its beauty professionals, such as regular sanitization, wearing masks and gloves, and maintaining social distancing. This has not only helped in ensuring the safety of customers but has also provided employment opportunities for beauty professionals during these challenging times.
Success Stories of MyGlamm
MyGlamm has received widespread recognition and appreciation for its innovative business model and services. The company has won several awards and accolades, including the ‘Best Beauty Services App’ at the Indian Digital Awards 2019 and the ‘Best Beauty Services Startup’ at the Indian Salon & Wellness Awards 2019.
One of the success stories of MyGlamm is that of its beauty professional, Shweta Singh. Shweta, who was earlier working at a salon, joined MyGlamm in 2018. Today, she earns around INR 50,000 per month and has a loyal customer base who book her services regularly through the MyGlamm app. Shweta’s story is a testament to the opportunities and growth that MyGlamm has provided to its beauty professionals.
The Future of MyGlamm
MyGlamm has come a long way since its inception and has established itself as a leader in the on-demand beauty services market. The company has ambitious plans for the future, with a focus on expanding its services to more cities in India and globally. It also plans to introduce new services and products to cater to the evolving
